BFC – Banco Fondo Común

A new image for a bank, built on the values people expect from it.

Challenge

Banco Fondo Común had just been acquired by a larger group and needed a new image to support its expansion.

Idea

The brand speaks through four values: Commitment, Strength, Solidity and Virtue. Each one gets its own piece, so the bank is defined by what it stands for, not by its products.

Execution

Identity, value posters, truck billboards, credit application leaflet, magazine ad and branded stationery.